The ability to see colour is something we evolved to survive. It’s why green is the colour with the most shades perceptible to the human eye — spot the sabretooth tiger in the long grass?
Colour might seem like a small thing, but small things can make all the difference in the world, especially regarding colour.
Companies such as Google, Microsoft and Bing have spent thousands in order to find the best shade of blue. One Microsoft study found that the best shade could increase global ad revenue by $80 million.
So how can you harness the power of colour to boost your business? Simple. A fresh coat of paint. Read on to find out about the benefits.
A great first impression
By giving your business an attractive coat of paint, you’ll make a great first impression on your clients. Your business will look better, which will draw clients in and make your space one in which people are comfortable.
Increased linger time means a higher likelihood of additional purchases. On the other hand, if you provide a service, an attractive environment means a more pleasant experience and repeat business.
Your clients aren’t the only ones that will benefit.
Increase productivity
A comfortable, stimulating environment also means more productive staff. Being in a clean and pleasant environment will uplift morale and make for happier and busier employees.
This increased productivity means a higher return on investment, and so the paint will pay for itself in very short order. On that note…
Maintain property value
A fresh coat of paint doesn’t just add to the aesthetic of your business. It protects it too, literally. Paint acts as a protective layer to a building’s exterior. It shields it from the weather, such as heavy rain or the baking sun.
On the interior, fresh, smooth paint is easier to clean and ensures that any chips or cracks can be patched without the actual foundational layers being affected.
Keep pace with the competition
You can bet your competitors are on top of their game, and so you need to keep pace. If your business looks lacklustre or appears dated, a fresh coat of paint could be the dynamic shift you’re looking for.
You also need to remember that what’s pleasing to the eye changes over time.
Once upon a time, heavy wood panelling and thick carpets were all the rage. More recently, pastel colours were in, but now bold primary colours are the fashion. To borrow a little tip from UX design, clients spend 99% of their time elsewhere, so your location should conform to what’s currently the trend.
Optimise for social media
Finally, and this is ahead of the curve, your space needs to be optimised for social media presence. TikTok, Instagram, and Twitter. These are some of the best ways to advertise, and if your business looks great, clients will be more likely to document their time in it, thus giving you free exposure.
Conclusion
Reinvigorate your business with a fresh coat of paint, and you can bring more customers in, increase productivity, maintain property value, keep pace with the competition, and even surpass them when you gear towards online presentability.